There are 56 new emojis set to come out later this year, giving you even more email personalization options. They’re perfect for anytime you want to get a little comical and make your message stand out from the masses. Maybe you use hearts on Valentine’s Day, balloons on their birthday or the celebration cone letting them know about a great deal you’re offering. Think holidays, special occasions (birthdays, customer anniversaries), discounts and exciting news announcements. While you don’t want to overuse the images, there are some instances where they can improve your blasts. They should catch your subscribers’ attention, instead of getting overlooked because you send them too often. You need to be purposeful with your emoji use - just like you are with the rest of your email design - only using them when it makes sense. Not every email is the perfect match for a smiley face or the cat face. Instagram even reports about 50 percent of all the captions and comments on its platform include an emoji.īut there’s so much more you can be doing with these images, like using them to improve your email marketing rates. Are you a heart-eye face or more of a peace-sign hand? We all have our favorite emoji to share over text or social media.
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